LET'S TALK

Portfolio

LET'S TALK

Hi! I'm María.
Welcome to my portfolio!

Here, you can learn about my work, skills, experiences and achievements. My passion for my work is evident throughout. Take a look around - and if you have any questions, please get in touch!

CLIENTS

WHAT I DO

UX/UI

Designing products that meet the user’s needs, focusing on user research and finding the most appropriate and visual solution.

BRANDING

Considerign my design iterative, empathetic, and collaborative. From my paper piles of thumbnails to the precision of a pixel.

CONTENT

Achieving greater brand recognition and effective customer acquisition-loyalty. Using web analytics tools to monitor website traffic.

MARKETING

Achieving greater brand recognition and effective customer acquisition-loyalty. Using web analytics tools to monitor website traffic and optimization.

MY VALUES

VISION

Our relentless pursuit of a shared vision fuels our creativity and propels us forward. With clarity and foresight, we craft strategies that align with our clients' goals and aspirations, transforming their dreams into reality and shaping a future worth embracing.

INNOVATION

Innovation is at the core of everything we do. We embrace curiosity, explore uncharted territories, and challenge the status quo. By pushing boundaries and thinking outside the box, we create groundbreaking solutions that disrupt industries and inspire audiences.

CONNECTION

We believe in the power of connection. We strive to build bridges between brands and their audiences, fostering genuine and lasting relationships. Through compelling storytelling and meaningful interactions, we create experiences that evoke emotions, strengthen bonds, and cultivate trust, ultimately turning customers into brand advocates.

CONTACT

Whatever you want, don't hesitate!

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PRADA

Reimagining the online presence of one of the world’s most iconic luxury brands, merging commerce and storytelling into one coherent digital ecosystem.

TYPE

UXUI PROJECT

TIMELINE

4 MONTH

YEAR

2024

CONTENT

END TO END PROCESS

E-COMMERDCE

WEBSITE

CHALLENGE

Prada’s digital ecosystem — from its e-commerce to its editorial space Pradasphere — needed to evolve to match the brand’s physical experience: sophisticated, timeless, and experimental. The main challenge was to bridge fashion and culture through digital, ensuring that users could discover and purchase effortlessly while engaging with the brand’s stories and collaborations. We set out to define a user-centric experience that maintained Prada’s avant-garde character while improving usability, navigation, and conversion across devices.

DEVELOPMENT

The process started with a comprehensive discovery phase, analyzing: - Existing analytics (conversion funnels, scroll depth, and bounce rates) to identify key friction points. - Competitor benchmarking across the luxury and fashion retail sector. - Stakeholder interviews to align business priorities and brand perception. Remote user interviews and qualitative usability testing to understand expectations and behaviours across different markets. Insights revealed that users associated Prada’s brand with innovation and art but found the site’s structure fragmented — product, editorial and campaign content felt disconnected. From there, we defined key UX objectives: 1. Unify commerce and culture under a single navigational logic. 2. Reduce decision fatigue through simplified filtering and personalization. 3. Ensure a seamless experience across desktop, tablet, and mobile. Workshops were run to define experience principles, information architecture, and customer journey maps, ensuring that the storytelling elements could live harmoniously alongside commercial flows.

SOLUTION

The result is a digital experience that feels like Prada — immersive, architectural, and effortless.

The redesigned platform successfully merged storytelling and shopping, increasing average session time and engagement with editorial content.

Clearer product discovery, simplified filtering, and optimized checkout contributed to improved conversion metrics and user satisfaction. Beyond the numbers, the new design language positioned Prada’s digital ecosystem as a living extension of its creative universe, blending fashion, architecture, and culture in one cohesive experience.

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