LET'S TALK

Portfolio

LET'S TALK

Hi! I'm María.
Welcome to my portfolio!

Here, you can learn about my work, skills, experiences and achievements. My passion for my work is evident throughout. Take a look around - and if you have any questions, please get in touch!

CLIENTS

WHAT I DO

UX/UI

Designing products that meet the user’s needs, focusing on user research and finding the most appropriate and visual solution.

BRANDING

Considerign my design iterative, empathetic, and collaborative. From my paper piles of thumbnails to the precision of a pixel.

CONTENT

Achieving greater brand recognition and effective customer acquisition-loyalty. Using web analytics tools to monitor website traffic.

MARKETING

Achieving greater brand recognition and effective customer acquisition-loyalty. Using web analytics tools to monitor website traffic and optimization.

MY VALUES

VISION

Our relentless pursuit of a shared vision fuels our creativity and propels us forward. With clarity and foresight, we craft strategies that align with our clients' goals and aspirations, transforming their dreams into reality and shaping a future worth embracing.

INNOVATION

Innovation is at the core of everything we do. We embrace curiosity, explore uncharted territories, and challenge the status quo. By pushing boundaries and thinking outside the box, we create groundbreaking solutions that disrupt industries and inspire audiences.

CONNECTION

We believe in the power of connection. We strive to build bridges between brands and their audiences, fostering genuine and lasting relationships. Through compelling storytelling and meaningful interactions, we create experiences that evoke emotions, strengthen bonds, and cultivate trust, ultimately turning customers into brand advocates.

CONTACT

Whatever you want, don't hesitate!

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ENDESA

Creation of an internal tool both on the web and APP through which maintainers and supervisors of Endesa (ENEL) wind farms could communicate.

TYPE

UI PROJECT

TIMELINE

5 MONTH

YEAR

2023

CONTENT

DESIGN SYSTEM

INTERNAL TOOL

WIND FARM

CHALLENGE

The main challenge of this project was to design a tool that would facilitate communication and coordination between the maintenance workers and supervisors of Endesa (ENEL) wind farms. Due to the nature of wind farm operations, maintenance and supervision activities require extreme precision, quick response times, and a high level of organization. Any communication failure or delay could affect energy efficiency and operational schedules.

As the sole Product Designer, I was tasked with creating both a web platform and a mobile app that not only solved these communication needs but also integrated seamlessly with existing workflows. Additionally, the product was immense and complex, with multiple layers of technical and operational data requiring clear, user-friendly design solutions for all users, from field technicians to senior managers.

The main challenges were: Product complexity: The tool had to manage multiple operational aspects of the wind farms, making it difficult to understand for less technical users.

Diverse tool users: Users ranged from field maintenance workers to supervisors, which required designing interfaces tailored to very different needs.

Developer coordination: We worked closely with developers to create an efficient and scalable solution.

DEVELOPMENT

The development process was highly collaborative, involving multiple design iterations, testing, and refinement with both the client and developers. These were the key steps I took to structure and shape the project:

Research and discovery: We started with frequent meetings with the client to deeply understand the needs and challenges of both the maintenance and supervisory teams. This research allowed us to define workflows, communication bottlenecks, and technological needs the tool would need to address.

User and workflow definition: Since the product would be used by a wide variety of profiles (field maintenance workers, office supervisors, and staff with both roles), we conducted design workshops and user mapping sessions to define clear workflows for each user type. The goal was to ensure that the platform was intuitive and useful regardless of the user's technical level.

Wireframes and prototypes: During this phase, I created wireframes and interactive prototypes to validate ideas with both the client and users. Given the product’s complexity, these early versions were essential for identifying usability issues and adjusting interactions before moving into development.

Ongoing collaboration with developers: Maintaining constant communication with the development team was crucial. We worked hand in hand to ensure that design solutions were not only technically feasible but also scalable and easy to implement within the set deadlines.

SOLUTION

The final result was a robust and versatile platform that enabled Endesa (ENEL) wind farm maintenance workers and supervisors to communicate seamlessly and coordinate efficiently, optimizing response times and improving operational efficiency.

Intuitive interface: The tool was designed to provide field workers with quick access to the information they needed (instructions, reports, maintenance schedules) from their mobile devices, with a simplified yet powerful interface. For supervisors, customized dashboards were designed to allow real-time monitoring of progress and informed decision-making.

Improved communication: The tool centralized all communication and documentation of maintenance tasks, eliminating the need for multiple communication channels and reducing the chance of errors or misunderstandings. The traceability of assigned and completed tasks made tracking and control easier.

Scalability and adaptability: The platform was designed to be scalable and adaptable, with the capacity to integrate new functionalities and adjust workflows as Endesa’s (ENEL) needs evolved.

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