LET'S TALK

Portfolio

LET'S TALK

Hi! I'm María.
Welcome to my portfolio!

Here, you can learn about my work, skills, experiences and achievements. My passion for my work is evident throughout. Take a look around - and if you have any questions, please get in touch!

CLIENTS

WHAT I DO

UX/UI

Designing products that meet the user’s needs, focusing on user research and finding the most appropriate and visual solution.

BRANDING

Considerign my design iterative, empathetic, and collaborative. From my paper piles of thumbnails to the precision of a pixel.

CONTENT

Achieving greater brand recognition and effective customer acquisition-loyalty. Using web analytics tools to monitor website traffic.

MARKETING

Achieving greater brand recognition and effective customer acquisition-loyalty. Using web analytics tools to monitor website traffic and optimization.

MY VALUES

VISION

Our relentless pursuit of a shared vision fuels our creativity and propels us forward. With clarity and foresight, we craft strategies that align with our clients' goals and aspirations, transforming their dreams into reality and shaping a future worth embracing.

INNOVATION

Innovation is at the core of everything we do. We embrace curiosity, explore uncharted territories, and challenge the status quo. By pushing boundaries and thinking outside the box, we create groundbreaking solutions that disrupt industries and inspire audiences.

CONNECTION

We believe in the power of connection. We strive to build bridges between brands and their audiences, fostering genuine and lasting relationships. Through compelling storytelling and meaningful interactions, we create experiences that evoke emotions, strengthen bonds, and cultivate trust, ultimately turning customers into brand advocates.

CONTACT

Whatever you want, don't hesitate!

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CORREOS

Correos seeks to redesign the user registration process to shorten the time it takes to sign up. This user registration process must be aligned with the registration process that postal workers will use when a user wants to register in the office.

TYPE

UI PROJECT

TIMELINE

4 MONTH

YEAR

2024

CONTENT

UI KIT

REGISTRATION

APP/ ERP

CHALLENGE

The primary challenge was to optimize and reduce the time it takes for a user to sign up for the "Correos Prepago" service.

The sign-up process needed to be flexible, allowing users to start the process on the mobile app and complete it at a Correos office with the assistance of a Customer Service Agent (ATC), or to complete the entire process at the office.

Additionally, the redesign had to be aligned with the tools used by Correos workers in the offices, ensuring that any possible scenarios, such as errors in optical character recognition (OCR) or interruptions in the flow, were handled seamlessly.

The challenge was to create an intuitive, agile, and robust process that would work smoothly across both channels.

DEVELOPMENT

The development of the redesign involved a deep understanding of both the behavior of end-users and the needs of the ATCs at Correos offices.

We worked closely with the ATCs to ensure that the new tools and processes were intuitive and effective. All possible errors and scenarios were mapped out, such as OCR failures or the need for the user to interrupt the process on one device and resume it on another.

We designed a workflow that allows for a seamless transition between the mobile app and the Correos offices, ensuring that at any point, the user could switch channels without losing progress.

This was rigorously tested through trials with both end-users and ATCs, allowing us to refine the flow and eliminate any friction before moving to the development phase.

SOLUTION

The result was a redesigned sign-up flow that significantly shortens the time and simplifies the process for "Correos Prepago" users.

The new flow not only allows users to start the sign-up process on the app and finish it at a Correos office or vice versa, but it also ensures that ATCs can assist users without complications.

The tests conducted confirmed that the process is intuitive, efficient, and adaptable to various circumstances, resulting in a more satisfying user experience and increased operational efficiency at Correos offices.

The redesign is currently in the development phase, and it is expected to bring significant improvements both to the user experience and the company's daily operations.

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