LET'S TALK

Portfolio

LET'S TALK

Hi! I'm María.
Welcome to my portfolio!

Here, you can learn about my work, skills, experiences and achievements. My passion for my work is evident throughout. Take a look around - and if you have any questions, please get in touch!

CLIENTS

WHAT I DO

UX/UI

Designing products that meet the user’s needs, focusing on user research and finding the most appropriate and visual solution.

BRANDING

Considerign my design iterative, empathetic, and collaborative. From my paper piles of thumbnails to the precision of a pixel.

CONTENT

Achieving greater brand recognition and effective customer acquisition-loyalty. Using web analytics tools to monitor website traffic.

MARKETING

Achieving greater brand recognition and effective customer acquisition-loyalty. Using web analytics tools to monitor website traffic and optimization.

MY VALUES

VISION

Our relentless pursuit of a shared vision fuels our creativity and propels us forward. With clarity and foresight, we craft strategies that align with our clients' goals and aspirations, transforming their dreams into reality and shaping a future worth embracing.

INNOVATION

Innovation is at the core of everything we do. We embrace curiosity, explore uncharted territories, and challenge the status quo. By pushing boundaries and thinking outside the box, we create groundbreaking solutions that disrupt industries and inspire audiences.

CONNECTION

We believe in the power of connection. We strive to build bridges between brands and their audiences, fostering genuine and lasting relationships. Through compelling storytelling and meaningful interactions, we create experiences that evoke emotions, strengthen bonds, and cultivate trust, ultimately turning customers into brand advocates.

CONTACT

Whatever you want, don't hesitate!

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ROLLS-ROYCE

Rolls-Royce Whispers — The Digital Expression of Modern Luxury. Designing a curated ownership experience that redefines what it means to belong to the world’s most exclusive private members’ club.

TYPE

UXUI/ CEX PROJECT

TIMELINE

3 MONTH

YEAR

2024

CONTENT

END TO END PROCESS

CUSTOMER EXPERIENCE PLATFORM

LUXURY MEMBERSHIP

CHALLENGE

Rolls-Royce set out to extend its world of luxury beyond the physical vehicle to create a digital experience for its most discerning clients, one that mirrored the exclusivity, craftsmanship, and emotional resonance of the brand. The challenge was twofold: 1. To design a secure, invitation-only platform for owners that offered access to curated experiences, events, and content. 2. To translate the tactile essence of luxury into a digital format — where every interaction felt personal, intentional, and effortless. The project demanded a fine balance between innovation and discretion, ensuring that technology elevated, rather than diluted, the aura of exclusivity that defines Rolls-Royce.

DEVELOPMENT

We began by conducting in-depth interviews with Rolls-Royce owners and high-net-worth individuals to understand what exclusivity meant to them in a digital context. This was complemented by stakeholder sessions with brand, CRM, and aftersales teams to map the end-to-end ownership journey — from vehicle delivery to ongoing engagement. Key insights revealed that: - Owners desired discretion and authenticity over ostentation. - The platform needed to anticipate needs, not just respond to them. - Emotional storytelling — not transactional functionality — should be the core driver of engagement. Using these insights, we built experience blueprints outlining each phase of the user journey, from onboarding to content discovery.
Parallel UX research included: - Behavioral segmentation to tailor experiences by ownership stage and interest profile. - Prototype testing to refine key flows (login, event RSVP, concierge chat, personalized recommendations). - Content experience mapping to define the balance between editorial inspiration and brand intimacy.

SOLUTION

The final product — Whispers, the world’s most exclusive private members’ portal — was designed as a seamless extension of Rolls-Royce’s design language and brand philosophy. Experience Highlights: - Curated luxury universe featuring bespoke experiences: private art previews, rare cognac tastings, exclusive journeys, and collaborations with maisons such as Hermès and Audemars Piguet. - A refined UX architecture ensuring content discovery felt cinematic and intuitive, with each touchpoint imbued with storytelling. - Micro-interactions and motion design that mirrored the brand’s attention to detail from subtle light reflections to gesture-based transitions. - Modular design system created in Figma to maintain consistency across app and web, defining typography, motion principles, and component hierarchies. - Integration with CRM and vehicle data systems, enabling owners to receive intelligent recommendations based on their location, interests, or ownership stage.
Through this ecosystem, Rolls-Royce successfully bridged the physical and digital — crafting a Customer Experience (CEX) that was anticipatory, intimate, and unmistakably luxurious.

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