LET'S TALK

Portfolio

LET'S TALK

Hi! I'm María.
Welcome to my portfolio!

Here, you can learn about my work, skills, experiences and achievements. My passion for my work is evident throughout. Take a look around - and if you have any questions, please get in touch!

CLIENTS

WHAT I DO

UX/UI

Designing products that meet the user’s needs, focusing on user research and finding the most appropriate and visual solution.

BRANDING

Considerign my design iterative, empathetic, and collaborative. From my paper piles of thumbnails to the precision of a pixel.

CONTENT

Achieving greater brand recognition and effective customer acquisition-loyalty. Using web analytics tools to monitor website traffic.

MARKETING

Achieving greater brand recognition and effective customer acquisition-loyalty. Using web analytics tools to monitor website traffic and optimization.

MY VALUES

VISION

Our relentless pursuit of a shared vision fuels our creativity and propels us forward. With clarity and foresight, we craft strategies that align with our clients' goals and aspirations, transforming their dreams into reality and shaping a future worth embracing.

INNOVATION

Innovation is at the core of everything we do. We embrace curiosity, explore uncharted territories, and challenge the status quo. By pushing boundaries and thinking outside the box, we create groundbreaking solutions that disrupt industries and inspire audiences.

CONNECTION

We believe in the power of connection. We strive to build bridges between brands and their audiences, fostering genuine and lasting relationships. Through compelling storytelling and meaningful interactions, we create experiences that evoke emotions, strengthen bonds, and cultivate trust, ultimately turning customers into brand advocates.

CONTACT

Whatever you want, don't hesitate!

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LUPA ONLINE

An online supermarket with a complicated user experience results in user frustration when shopping online. We redesigned the site to make the experience more intuitive and efficient.

TYPE

UI PROJECT

TIMELINE

1 MONTH

YEAR

2023

CONTENT

SUPERMARKET

ONLINE

SHOPPING

CHALLENGE

Our first step is to address the challenge of improving the user experience on Lupaonline.com.
By analysing the current site, we identified issues such as a cluttered interface, difficulty finding products and navigation problems.
We set clear goals: improve usability, increase conversions and reduce cart abandonment rates by redesigning the site.

SEE THE OLD WEBSITE

DEVELOPMENT

Part of the challenge is based on redesigning and improving the site while maintaining both the main colours and the actual structure of the site.

Keeping this in mind, we moved into the development process. We start with the development of high fidelity interactive prototypes using the Figma tool.
These prototypes allowed us to simulate the end user experience and test navigation and functionalities.

Through iterations and testing with real users, we obtained valuable feedback to refine the interface and optimise the user experience.

SOLUTION

In the solution stage, we focused on applying an attractive and coherent visual design that reflected IVAJ's identity and appealed to young people. We selected vibrant, fresh colours and modern, legible typography to enhance the user experience. We carefully designed each page of the shop, making sure it was intuitive and easy to use. In addition, we implemented usability features such as search filters, clear product categorisation and a simplified checkout process to ensure a seamless experience for users.

Finally we tested the shop to identify any areas for improvement and ensure that the new IVAJ online shop met its objectives of providing an easier and more intuitive experience for young people in the region.

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