LET'S TALK

Portfolio

LET'S TALK

Hi! I'm María.
Welcome to my portfolio!

Here, you can learn about my work, skills, experiences and achievements. My passion for my work is evident throughout. Take a look around - and if you have any questions, please get in touch!

CLIENTS

WHAT I DO

UX/UI

Designing products that meet the user’s needs, focusing on user research and finding the most appropriate and visual solution.

BRANDING

Considerign my design iterative, empathetic, and collaborative. From my paper piles of thumbnails to the precision of a pixel.

CONTENT

Achieving greater brand recognition and effective customer acquisition-loyalty. Using web analytics tools to monitor website traffic.

MARKETING

Achieving greater brand recognition and effective customer acquisition-loyalty. Using web analytics tools to monitor website traffic and optimization.

MY VALUES

VISION

Our relentless pursuit of a shared vision fuels our creativity and propels us forward. With clarity and foresight, we craft strategies that align with our clients' goals and aspirations, transforming their dreams into reality and shaping a future worth embracing.

INNOVATION

Innovation is at the core of everything we do. We embrace curiosity, explore uncharted territories, and challenge the status quo. By pushing boundaries and thinking outside the box, we create groundbreaking solutions that disrupt industries and inspire audiences.

CONNECTION

We believe in the power of connection. We strive to build bridges between brands and their audiences, fostering genuine and lasting relationships. Through compelling storytelling and meaningful interactions, we create experiences that evoke emotions, strengthen bonds, and cultivate trust, ultimately turning customers into brand advocates.

CONTACT

Whatever you want, don't hesitate!

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IVAJ

Creation of an online store through which users can apply for a youth card, accommodation or hostels at the Instituto de Juventud del Levante.​

TYPE

UI PROJECT

TIMELINE

1.5 MONTH

YEAR

2023

CONTENT

YOUTH

ONLINE

CHALLENGE

The initial challenge was to address the complexity and lack of intuitiveness of the current IVAJ website, which presented an overwhelming interface, composed mainly of text and links.

In addition, it required the creation of an online shop integrating three sub-shops, each offering a different service: accommodation, hostels and youth card. The aim was to create an easier and more intuitive user experience for young people, providing quick and easy access to the services offered by IVAJ.

SEE THE OLD WEBSITE

DEVELOPMENT

To address this challenge, we developed a clear and logical navigation structure that divided the shop into three main sections: Accommodation, Hostels and Carnet Joven. Each section would have its own set of products and services, making it easy for users to search and select. We then moved on to the creation of wireframes, simple diagrams outlining the layout and basic functionality of each page of the shop. These wireframes allowed us to visualise the information architecture and validate it with users before moving on to the visual design.

With user feedback, we refined the wireframes and moved on to the design of high-fidelity prototypes.

SOLUTION

After creating the wireframes, I design an online store (with three sub-shops offering a service in each of them) visual and simple, easy to use for young people. What do you think?

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