Portfolio

Hi! I'm María.
Welcome to my portfolio!

Here, you can learn about my work, skills, experiences and achievements. My passion for my work is evident throughout. Take a look around - and if you have any questions, please get in touch!

WHAT I DO

UX/UI

Designing products that meet the user’s needs, focusing on user research and finding the most appropriate and visual solution.

BRANDING

Considerign my design iterative, empathetic, and collaborative. From my paper piles of thumbnails to the precision of a pixel.

CONTENT

Achieving greater brand recognition and effective customer acquisition-loyalty. Using web analytics tools to monitor website traffic.

MARKETING

Achieving greater brand recognition and effective customer acquisition-loyalty. Using web analytics tools to monitor website traffic and optimization.

MY VALUES

VISION

Our relentless pursuit of a shared vision fuels our creativity and propels us forward. With clarity and foresight, we craft strategies that align with our clients' goals and aspirations, transforming their dreams into reality and shaping a future worth embracing.

INNOVATION

Innovation is at the core of everything we do. We embrace curiosity, explore uncharted territories, and challenge the status quo. By pushing boundaries and thinking outside the box, we create groundbreaking solutions that disrupt industries and inspire audiences.

CONNECTION

We believe in the power of connection. We strive to build bridges between brands and their audiences, fostering genuine and lasting relationships. Through compelling storytelling and meaningful interactions, we create experiences that evoke emotions, strengthen bonds, and cultivate trust, ultimately turning customers into brand advocates.

CONTACT

Whatever you want, don't hesitate!

MONEE

Discover this proposal for a banking app designed for young people. From the insights and colours given, we designed from low-fidelity to prototyping.

TYPE

UI PROJECT

TIMELINE

1 WEEKEND

YEAR

2022

CONTENT

BANK

YOUTH

APP

CHALLENGE

They give us all the research part done, as well as the colours we have to use to design the app.

What is the challenge? "As UX/UI, we need you to create the Dashboard and a New goal flow in App mobile version, taking into account the UX study and conveying the client's values". They give us all the research part done, as well as the colours we have to use to design the app.

What is the target? "Young students"
- Their experience in banking is very limited: not all have experience in banking.
- Those who have accounts do not have 100% control over them: it is their parents who control them.
- The accounts they have act as wallet cards into which parents put a limited amount for the month's expenses.

DEVELOPMENT

The most important insights to take into account:

- Millennials were born in a digital environment and are assumed to have acquired knowledge of this medium, but it is not so evident.

- The financial world generates insecurity for them, which is closely linked to lack of knowledge.

- The image they have of banking is very much influenced by the opinions of their peers.

- The projected image of the bank analysed is linked to trust and security, but they continue to see it as distant from their own.

- The needs demanded by university students are very much in line with what the bank believes they have.

With this in mind, I start with the design of the app.

SOLUTION

After creating the wireframes, I designed a useful and simple app focused on a young target, keeping the requested colours. What do you think?

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